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Director, E-Commerce and Digital Marketing

DIRECTOR, E-COMMERCE & DIGITAL MARKETING

 

Dôen is a female owned and operated company that makes elevated, yet wearable everyday clothes inspired by the California vintage designs of past decades. Our mission is to support women in the workplace, and we do this by choosing domestic and overseas manufacturers who share our values and commitment of gender and social equality as well as giving back by partnering with foundations that directly benefit their employees and surrounding community. We believe change starts with us.

 

We are seeking an exceptional Director of E-Commerce to join us at our corporate office in Van Nuys HQ. This position reports to the Vice President of Operations and serves a critical role in executing on new product launches and managing various marketing vendors all while maintaining an exceptional on-site customer experience.

 

You’ll be joining a company that’s inclusive and celebrates multiple approaches and views as we believe diversity drives creativity and growth. We work hard to foster a culture of honesty, integrity and collaboration where growth is not only encouraged but expected.

 

Responsibilities:

  • Manage the day-to-day user experience of the website including site navigation, content development checkout funnel and promotional campaigns
  • Collaborate with content teams to orchestrate all digital marketing functions, including develop e-mail marketing, mobile marketing, social marketing, paid search, SEO, affiliate and display marketing
  • Responsible for providing compelling strategies to drive traffic and acquisition and ensure adequate support for merchandising goals and promotional plans
  • Analyze KPI’s and metrics to identify trends and recommend activity to generate sales growth and maximize conversion rates while finding cost efficiencies across the business
  • Drive site experience and strategy, including defining and end-to-end, best in class, omni channel shopping experience using NetSuite and Shopify for both B2C and B2B environments
  • Drive technology roadmaps to strategically build sales conversions
  • Align priorities with the business to maximize focus on the highest returning initiatives based on time, cost, quality and impact
  • Responsible for supporting and enhancing our e-commerce platform across desktop and mobile
  • Developing and overseeing the effective planning, QA and execution of content across the website
  • Manage site search engine and optimization
  • Responsible for customer experience
  • Manage a small team of developers

 

 

  • Define and manage the ongoing digital planning and calendar and maintain accurate reporting of all outstanding issues

 

Qualifications:

  • Bachelor’s degree required
  • 5 plus years’ experience running medium to large scale e-commerce business for a consumer/retail organization, including P&L ownership
  • 5-10 years’ experience in consumer based, preferably retail
  • 5 plus years’ experience managing a team
  • Proven business strategy, planning, analytical and complex problem-solving skills
  • Strong leadership skills and the ability to set vision and strategy across a variety of functions while inspiring and motivating teams
  • Outstanding interpersonal and collaboration skills and the ability to develop and maintain relationships with business partners at all levels
  • Ability to balance the client experience, business needs and resources to ensure correct prioritization of cross-functional work
  • Proven leadership of large e-commerce merchandising projects and expertise on current e-commerce industry best practices
  • Ability to manage multiple projects, people and initiatives in parallel
  • High energy and flexibility in a constantly changing, evolving environment
  • Excellent written, verbal and presentation skills
  • Strong understanding of the Dôen consumer, highly preferred
  • Preferred understanding of company ethos/brand

 

Dôen is proud to be an equal opportunity employer. We celebrate it and support it and are committed to creating an inclusive environment for all employees

 

 

 

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