To our community:
In 2016, we founded DÔEN. After years spent in the fashion industry, the lack of representation of women at the helm of fashion brands was alarmingly clear. With thoughtful determination, we brought together a collective of LA-based women-identifying creatives and business leaders - all equity owners - to launch DÔEN with the goal of creating a direct to consumer organization that put women first while honoring the true partnership of individuals who helped to build it.
With ownership comes responsibility, a responsibility to our community, our value chain, our growing team, and the world as a whole. Our industry, while contributing to so much beauty, creativity and personal expression, also undoubtedly poses a strain to our climate and the communities where product is made. We are cognizant of these challenges and this report is an acknowledgement of where we stand and what we hope to be and achieve - with a recognition that there is, and always will be, room to collectively do better.
As women, we experience a cultural expectation and, speaking for ourselves, a very personal desire to strive for and achieve perfection. This idea of feminine perfection is ingrained in us from a young age and, with that, we’re often stunted in our pursuit of goals in fear of achieving anything less than this unattainable feat. With our 2030 Roadmap, we’re acknowledging and accepting that perfect isn’t possible, and we can’t and won’t let perfection hinder progress. This is a working, living document, one that will continue to evolve and expand as we learn more about how we can best exist in a world calling for action.
We’re beyond grateful for the incredible partners we’ve had in building out and assessing our current state - environmentally and socially - who share our passion and mission in creating lasting collections while supporting the people in all aspects of our organization, value chain, and community.
And to you all, thank you for your support - for your encouragement and your feedback - as we continue to build what is DÔEN.
Katherine and Margaret Kleveland
1. Our Framework
Our mission is to create lasting, beautiful collections while supporting women-identifying individuals in all aspects of our organization, value chain, and community. Within that mission, our 2030 Roadmap lays out our approach to business: to view our supply chain as a value chain, and to commit to creating more environmental and social value across every tier and function of that model.
We believe that climate change affects us all—with the most immediate effects of our clothing production choices impacting the communities in which our garments are made. Our manufacturing practices impact the local water sources of our factories, the air the workers breathe, and the food grown nearby. We take the climate crisis seriously and have therefore chosen to pursue an aggressive carbon reduction strategy to underpin our business operations.
Our Roadmap is multidisciplinary. As guideposts, we look to other brands that have accomplished impressive feats in value chain work, contributing to collective, industry-wide practices, and to academic research that dispels industry trends and rein- forces core employee welfare principles. To generate more social value across our supply chain, we have decided to align our strategy to these proven practices, with a focus on female empowerment across our workforce.
As a fashion business, we firmly believe that we can synergize product creation with contribution to the public good, extending our values across the supply chain and decoupling resource extraction from business growth as key product value enhancements. We know this path is not straightforward, and that it will require iterative reexamination and redirection. Our next step will be to perform our own internal value chain due diligence in the forms of and collection. Parallel to this work, we will partner with stakeholders across the fashion industry to combat the systemic challenges facing the sector at large. Partnership is essential—not only for solutions, but also to create an inclusive approach to any of our efforts. The voices of our employees, garment workers, and community will continue to guide our strategy over the years.
A work in progress, the 2030 Roadmap will continue to evolve, enhanced by valuable input from our . This work is purposeful—and while we recognize that perfection is unattainable, our primary goal is to do better. As we move forward, we vow to examine our practices, hold self-reflection in high regard, admit our mistakes, and strive to do better. We look forward to sharing this journey with you.