Denim on Friends

For years, the thrill of the hunt for that perfect pair of vintage jeans—the kind that fits just right and has that perfect fade, broken in just so—was what fueled our vintage shopping and flea market field trips. We designed our very first pair of jeans in Spring 2016, gathering years of denim hunting to create the jean of our dreams.
Since then, we’ve continued to fine-tune the fit, adding more styles to our collection when we felt like we got it just right. This winter, we’re excited to add two new styles to our DÔEN Denim family–the straight-let Shep in an inky Basalt wash and the bootcut Willow in a perfectly faded Lampasas wash. Both are medium-rise, with that coveted lived-in feel–and like all of our tried-and-true jeans, they're crafted with love and care right here in Los Angeles. Below, see how a few of our friends have been living in our jeans and making them their own.