Introducing Gap x Dôen
Today, May 17th, we’re thrilled to debut our largest and farthest-reaching collaboration with storied American heritage brand Gap. Our 51-piece collaboration—where our California sensibility meets Gap’s iconic essentials— is a true celebration of individuality and timeless femininity, spanning women's and childrenswear, plus a small collection of accessories, including a boat bag and baseball cap.
Our teams worked for more than a year across coasts to co-create a collection that seamlessly spotlights our feminine take on Gap’s signature icons—denim and khaki—as well as our classic eyelet and floral prints. “It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens,” says Katherine, our co-founder and CCO.
To bring the collaboration to life we enlisted mother, model, and longtime Dôen friend Lily Aldridge and her sister, model and singer Ruby Aldridge, alongside 11-year-old twin sisters Levia and Zahar.
We are so excited to have partnered with Gap to bring our collection to so many new people, and hope you love it as much as we do. We can’t wait to see how you style these collaboration pieces with some of your tried-and-true Dôen favorites to make it your own.
Lily wears the Gap x Dôen Floral Midi Dress
Clockwise from top left: Margaret and Gap’s Donald Ah Sue, Senior Director of Global Store Experience; Our VP of Communications, Rachel Bankston, tries on a sample of the Gap x Dôen Wide Leg Jean; Rachel, Dôen President Holly Soroca, and Gap’s Brigid Andrews, director of Partnerships & Collaborations, en route to a meeting; Gap’s Design Director Jean Devine reviews samples with our teams at their HQ.
“The timeless and iconic nature of the Gap brand is so inspiring to both Katherine and me. We wore the brand endlessly as children and now dress our own little ones in their never-out-of-style essential pieces.”
- Margaret Kleveland, co-founder and CEO
Margaret and Katherine twin on set in our collaboration Gap x Dôen sweatshirt.
Ruby wears the Gap x Dôen Sweatshirt
“It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens.”
- Katherine Kleveland, co-founder and CCO
Zahar wears the Gap x Dôen Floral Shirt (left) and Levia wears the Gap x Dôen Eyelet Denim Dress (right)
The Gap × DÔEN collection is available globally starting Friday, May 17 at 12 p.m. ET / 9 a.m. PT on gap.com and at select Gap stores. For more details on the Gap × DÔEN collaboration, follow along with @gap and @shopdoen.
