News

The Pricing of Garments at DÔEN

We have always prioritized making lasting, timeless garments.  Quality of fibers, materials, and craftsmanship is of utmost importance to us, alongside the design of trendless styles – and we also see this as a key factor in mitigating our impact on the environment. From design to fittings to sewing, the inspiration of timeless style is paramount, and our aim is to create heirloom treasures you’ll wear and pass down for multiple generations. 


With our pricing, we are, like all companies, directly affected by the rising costs of goods and services. We’ve created a business model, being direct to consumer first, that allows us to price in a way that creates the most value for all parties — from the mills and factories all the way to the customer, but we also must realign with external variables as they arise. As prices rise across the industry for materials, we have to adapt in order to maintain our costs as a business to ensure the same and ever-evolving level of quality, compliance, and ethical and environmental responsibility year over year. In 2021, we saw cotton prices hit a ten year high; over the past two years, we’ve seen the cost of the fabrics we purchase exponential increase –- we’ve also seen oil prices skyrocket affecting the cost of moving textiles and garments through the supply chain — all contributing to the rise in price you’re seeing in some of our garments and industry-wide. 

It’s our goal that we produce pieces of value, garments that not only represent a piece of clothing but that live as a lasting keepsake to pass down, one that’s made with love and care by a collective of women and men throughout the supply chain who are treated and compensated fairly in their positions, one that’s made with the goal of being more environmentally responsible and ethically sourced. With that, while you will see increases in our prices at times; know that these are reflections of the true cost of upholding our robust environmental and social goals, inflation in the industry (goods, materials, freight costs) and, from time to time, uncertain economic climates which contribute to rising costs. 

Season after season, a lot of thought, planning, and resources go into bringing our collections to life – from sourcing fabrics and working with our partners to audit and certify our materials and facilities to ensuring an environmentally responsible approach to all facets of the business and creating a fair and supportive place to work for our employees and contractors.


See below for an overview of costs that contribute to our pricing structure as we continue to work towards a more equitable and just fashion ecosystem.

  • COGS (cost of goods sold) 
  • This includes everything that goes into the cost of our products, like materials (for example, a dress made from a cotton and silk blend would be priced higher than that product made with 100% cotton), labor (again, a handknit will be priced higher than that of a machine knit – and we’ll often produce less of these artisanal items as we prioritize craftsmanship in our productions), import shipping and duties, damages, shipping fees, packaging fees, and credit card fees. It also includes the factory’s markup, which is a percentage added to cover their own operating expenses and profits. In the past two years, we’ve seen a 15% average increase across all of our core fabrics with our main production partner. The cost of ramie alone has increased 30%, cotton has increased up to 10%, and the cost of knitting up 10% – as COGS go up in our supply chain, prices will see a direct correlation. 

  • Audits and Certifications 
  • Our styles are sewn from high quality, natural fabrics and we consider this an inextricable part of creating our collections to be compliant with industry best practices. Through our close vendor relationships, we monitor fair wages, gender equality, and safe working conditions – all audited and monitored by reputable third party auditors like WRAP and Bureau Veritas, as well as by an internal member of our team throughout the year. 100% of our garments are audited and this important step of our production process contributes to our overall operating expenses, and one we feel is non-negotiable for us as a business. 

  • Environmentally Responsible Packaging
  • We are passionate about understanding and minimizing the environmental impact of every step of our supply chain and operations. With that, we’ve made choices to implement more environmentally responsible options for packaging to help combat the climate crisis facing us all. For example, swapping out our bio poly bags for our compostable and biodegradable Glassine packaging (the cost of transitioning to glassine bags is, on average, $0.75 per garment, versus $0.02 for a polybag) and our plastic hangers to cellulose hangers (the cost of transitioning to these hangers is $3.97 per garment, versus $0.45 for a plastic hanger). You can take a more in-depth look at these packaging changes in our Impact Update HERE.

  • Salary and Benefits 
  • This category encapsulates our own team’s salaries and bonuses, and benefits such as 401K, medical, disability, vision, and dental insurance. We also offer additional perks pertaining to product access for our employees (employee discounts, sample access, and clothing allowances), and personal and professional development (HR and Management training, Employee Resource Groups, Diversity, Equity, Inclusion and Belonging coaches, wellness training and activities, etc.) which falls under this section, in addition to payroll taxes. 

  • General & Administrative 
  • Essential operating expenses fall under this category, including softwares, our accounting and IT firms, our third party finance and HR platforms, business insurance, and banking fees. We also categorize our donations to our three long-term partners and any additional donations we make throughout the year here.

  • Sales, Marketing & Advertising
  • This category includes everything that brings the product to life for our community, including our campaign photography (which includes shoot location fees, travel, photographers, and model/model agency fees), web design, samples and shipping fees, operational expenses for samples sales, advertising, digital marketing, and agency fees for web development and digital marketing. 

  • R&D 
  • Research and development is a large part of our design process, and requires prototype fabric and samples, design & development contractors, and fees for our fit models.

  • Rent and Facilities 
  • This includes rent, utilities, repairs and maintenance for all of our physical locations, including our offices in Van Nuys, CA, our retail locations, and our Distribution Center. We also categorize any visual merchandising and staff uniform expenses for our retail locations here.

  • Profit 
  • As a for-profit company, we have a financial responsibility to our partners. Maintaining profitability allows us to thoughtfully develop the business and invest back into the items that we need for growth – whether it’s planning for exciting category expansion, investing in expertise in certain areas, or adding new software systems.

    Thank you for your continued support, and please reach out to us at connect@shopdoen.com with any questions. 




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